WWD announced today that the Kendo division of LVMH Moët Hennesy Louis Vuitton has created a makeup deal with Rihanna at an estimated massive cost of $10 million. With an
investment that high, there should be no doubt this makeup will hide them pores and take away that T-zone shine, am I right?
The new makeup brand will be titled Fenty Beauty by Rihanna and is set to launch Fall 2017. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, chief executive of Kendo, told WWD. “We are aiming for the stars.” Rihanna’s makeup brand will mark Kendo’s third major color cosmetics project, following those by Kat Von D and Marc Jacobs.
Rihanna is no rookie when it comes to the beauty department. She has recently collaborated with MAC Cosmetics, represented Viva Glam lipstick, and has produced seven fragrances for Parlux Ltd. It was noted that one veteran cosmetics executive pointed out everything about
Rihanna is off the charts. They can definitely say that again. RiRi’s Drake-featured track “Work” continues to dominate the #1 spot on Billboard‘s Top 100 Chart for the seventh week in a row. Is there anything this bad gal’ can’t do?
Stay tuned for more details on the upcoming makeup line, and check out the full story here.
Picture via Forbes